Founder

Apex Painting more than a business — it’s a dream realized. Founded by Jasna Muratovic, a mom of two, and lifelong home enthusiast, this family-owned company reflects her passion for craftsmanship, connection, and attention to detail.

After arriving in the U.S. as refugees in 1997, Jasna and her family worked hard to build a better future. With a bachelor's degree in Business Management and a focus in Human Resources from Webster University, Jasna turned vision into action — launching Apex Painting to bring fresh color and new life into homes and businesses across St. Louis.

As the founder, she oversees day-to-day operations with a hands-on approach, ensuring every project is backed by heart, and a commitment to quality you can trust.

Director

A self-made craftsman, Eldin Muratovic brings more than skill to the job—he brings heart, family values, and hands-on expertise. Eldin channels his lifelong passion for precision—fueled in part by his love of cars, into every project.

When he’s not transforming homes and businesses across St. Louis, you’ll find him under the hood of a car or working on home renovations—always building something better. His attention to detail and commitment to excellence make him a trusted leader in delivering high-quality interior and exterior finishes that protect, enhance, and elevate.

At Apex Painting, Eldin leads with pride, craftsmanship, and the deep-rooted values of a family who’s built everything from the ground up.